Product Planners Need to Consider Products and Services on Three

question 97

Multiple Choice

Product planners need to consider products and services on three levels. At the second level, product planners must ________.

• A) offer additional product support and after-sale services
• B) identify the core customer value that consumers seek from the product
• C) turn the core benefit into an actual product
• D) find out how they can create the most satisfying brand experience
• E) define the problem-solving benefits or services that consumers seek

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Definitions:

Etiology

The study of the causes or origins of diseases and disorders, understanding how they develop.

Industrial Revolution

A period of major industrialization that took place during the late 1700s and early 1800s, radically changing society with advancements in technology and manufacturing.

Workplace Injuries

Injuries or illnesses that occur in relation to an individual's job, often leading to absenteeism, reduced productivity, or disability.

Historical Event

A significant occurrence or happening in the past that has had a profound impact on human societies or the environment.