________ Are Consumer Products That the Consumer Either Does Not

question 47

Multiple Choice

________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying.

• A) Specialty products
• B) Convenience products
• C) Unsought products
• D) Shopping products
• E) Capital items

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Definitions:

Conventional Cash Flows

Conventional cash flows involve an initial outlay followed by a series of positive cash inflows, typically seen in standard investment scenarios.

Marginal Cost

The additional cost incurred in producing one more unit of a product or service, critical for making production decisions.

Contribution Margin

The contribution margin represents the portion of sales revenue that is not consumed by variable costs and is available to cover fixed costs, contributing to profit.

Fixed Cost

A fixed cost is a cost that does not change with an increase or decrease in the amount of goods or services produced or sold.