________ Requires Finding the Major Advantages People Look for in a Product

question 17

Multiple Choice

________ requires finding the major advantages people look for in a product class, the kinds of people who look for each positive aspect of a product, and the major brands that deliver it.

• A) Gender segmentation
• B) Psychographic segmentation
• C) Benefit segmentation
• D) Geographic segmentation
• E) Age and life-cycle segmentation

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Definitions:

Communication Channel

The medium through which information is transmitted from one entity to another, including oral, written, and electronic means.

Electronic Format

A way of presenting information using digital or electronic means, such as PDFs, websites, or e-books.

Message

The core information or idea that is communicated by a speaker or writer to an audience.

Communication Channel

The medium through which messages are transmitted from a sender to a receiver, such as email, phone, or face-to-face conversation.