________ Involves Actually Distinguishing the Firm's Market Offering to Create

question 75

Multiple Choice

________ involves actually distinguishing the firm's market offering to create superior customer value.

• A) Mass customization
• B) Differentiation
• C) Market segmentation
• D) Diversifying
• E) Targeting

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Definitions:

Market Quantity

The total amount of a specific good or service that is available for purchase in a market at a given time.

Buyers

People or organizations that acquire products or services within a marketplace.

Price

The price one must pay to secure a product or service.

Controlling

A management function focused on monitoring performance and taking corrective action to ensure achievement of organizational goals.