________ Occurs When a Company Introduces Additional Items in a Given

question 110

Multiple Choice

________ occurs when a company introduces additional items in a given product category under the same brand name, such as new flavors, forms, colors, ingredients, or package sizes.

• A) Line extension
• B) Megabranding
• C) Interactive marketing
• D) Internal marketing
• E) Co-branding

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Definitions:

Environments

The surroundings or conditions in which a person, animal, or plant lives or operates, including natural, built, and social contexts.

Lysogenic Pathway

Bacteriophage replication path in which viral DNA becomes integrated into the host’s chromosome and is passed to the host’s descendants.

Lytic Pathway

Bacteriophage replication pathway in which a virus immediately replicates in its host and kills it.

Viral DNA

The genetic material of a virus that is composed of DNA rather than RNA.