________ Refers to How a Company Will Create Differentiated Value

question 68

Multiple Choice

________ refers to how a company will create differentiated value for targeted segments and what positions it wants to occupy in those segments.

• A) Cluster analysis
• B) Closed-loop marketing
• C) Product positioning
• D) Value proposition
• E) Value stream mapping

---

Definitions:

Direct Materials

Raw materials that are directly traceable and assign to the production of specific goods or services.

Product Cost

Referred to as the manufacturing or production cost, it encompasses expenses directly linked to the creation of a product, including materials, labor, and overhead.

Membership Fees

Fees paid by members to belong to an organization or club, often used to fund operations and activities.

Health Club

A facility that offers health and fitness services, including exercise equipment, fitness classes, and sometimes additional wellness services.