Which of the Following Marketing Strategies Is Most Suitable for Smaller

question 142

Multiple Choice

Which of the following marketing strategies is most suitable for smaller firms with limited resources?

• A) mass marketing
• B) undifferentiated marketing
• C) niche marketing
• D) differentiated marketing
• E) one-to-one marketing

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Definitions:

Competitive Equilibrium

A market situation where supply equates demand, leaving no incentive for price changes, assuming all agents are price-takers.

Perfect Substitutes

Items that can replace each other without affecting the consumer's satisfaction negatively.

Perfect Complements

Goods that are consumed together in fixed proportions because the consumption of one enhances the value or utility of the other.

Pareto Optimal

A resource allocation condition wherein it is infeasible to make improvements for any individual or preference without imposing disadvantages on at least one other.