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Explain the Different Segmentation Variables Used in Segmenting Consumer Markets

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Explain the different segmentation variables used in segmenting consumer markets.


Definitions:

Cultural Influences

The impact of cultural factors like beliefs, values, norms, and social practices on individuals' behavior, perceptions, and understandings.

Evolutionary Psychologists

Scientists who study how evolutionary principles like natural selection influence and explain human thoughts, behaviors, and emotions.

Gender Differences

Variations in characteristics, behaviors, physical development, and roles traditionally associated with men and women in a society.

Reproductive Potential

The maximum number of offspring an individual or population can produce under optimal conditions.

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