When a Customer Feels Uneasy About Losing Out on the Benefits

question 83

Multiple Choice

When a customer feels uneasy about losing out on the benefits of a brand not purchased, she is likely to experience ________.

• A) selective retention
• B) selective attention
• C) selective distortion
• D) cognitive dissonance
• E) consumer ethnocentrism

---

Definitions:

Loss

The negative result when expenses exceed revenues during a specific period.

Sale

The exchange of goods or services for money or other compensation, forming the primary revenue-generating activity of a business.

Journal Entry

A record in accounting that logs every financial transaction a business makes, showing which accounts are affected and by how much.

Accumulated Depreciation

The total amount of depreciation expense that has been recorded for an asset since it was put into use.