Dissonance-Reducing Buying Behavior Typically Occurs When a Buyer Sees Little

question 102

True/False

Dissonance-reducing buying behavior typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.

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Definitions:

Aggression

Behavior intended to harm or intimidate others, which can be physical or verbal.

Extinction

In psychology, the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Conditioned Stimulus

A stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

Unconditioned Stimulus

A stimulus that naturally triggers a response without the need for prior learning.