Mark Has Long Supported a Particular Brand of Footwear and Has

question 10

Multiple Choice

Mark has long supported a particular brand of footwear and has always bought that brand of footwear. Recently, the footwear manufacturer was embroiled in a controversy for using child labor at its manufacturing plants. Mark doubts the news reports and continues to purchase the same brand of footwear. It is most accurate to say that Mark displays ________.

• A) selective distortion
• B) cognitive dissonance
• C) selective retention
• D) selective attention
• E) consumer ethnocentrism

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Definitions:

Utility

In economics, the satisfaction or benefit derived by consuming a product or service; a measure of preferences over some set of goods and services.

Budget Line

A graphical representation of all possible combinations of two goods that an individual can afford with a given income and prices.

Isoquant

A curve that represents all the combinations of inputs that produce the same level of output in production theory.

Consumer Theory

A branch of microeconomics that studies how people decide what to spend their money on based on their preferences and budget constraints.