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Explain the Change in Buying Roles of Husbands and Wives

question 142

Essay

Explain the change in buying roles of husbands and wives due to an evolving consumer lifestyle in the United States. Additionally, describe the effect of this change on marketers.


Definitions:

Fashion Retailer

A business that sells clothes, accessories, and sometimes footwear, typically specializing in current fashion trends and styles.

Outlets

Points from which goods are sold or distributed; also refers to ways in which energy or emotions can be expressed.

Procedure Manual

A document that outlines the steps or actions necessary to carry out particular tasks in a consistent and reliable manner, often used in organizations for training and reference.

Customer Service

The assistance and support provided by a company to those who buy or use its products or services, aiming to ensure satisfaction.

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