Which of the Following Terms Is Used to Describe the Actors

question 92

Multiple Choice

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• A) marketing environment
• B) marketing orientation
• C) strategic planning
• D) target markets
• E) marketing mix

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Definitions:

Mediation

A conflict resolution process involving a neutral third party who assists disputing parties in finding a mutually acceptable agreement.

Work Stoppages

Events where workers cease operations, often as a form of protest or to negotiate better working conditions or wages.

Neutral Third Party

An unbiased individual or group not directly involved in a dispute or negotiation, brought in to facilitate a resolution or agreement.