How Can Firms That Use New Direct Marketing Technologies Avoid

question 102

Essay

How can firms that use new direct marketing technologies avoid backlash from consumers who view such marketing as an invasion of privacy?

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Definitions:

Original Issuance

The first time that securities, such as stocks or bonds, are offered for sale to the public or private investors.

Securities

Financial instruments that represent ownership positions in corporations, creditor relationships with corporations or governmental bodies, or rights to ownership as represented by an option.

Capital Structure

Refers to the way a company finances its assets through a combination of debt, equity, and other securities.

Debt

An amount of money borrowed by one party from another, often used by businesses and governments to finance operations and projects.