How Is Writing a Traditional Press Release Different Than Other

question 82

Multiple Choice

How is writing a traditional press release different than other positive messages?

• A)You are writing to a specific audience
• B)You are writing to the ultimate audience
• C)You are writing to a larger audience
• D)The details are first,then the good news
• E)You are trying to spark the interest of an intermediary

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Definitions:

Cognitive Processes

Mental activities involved in acquiring, processing, and storing knowledge.

Discrimination

Unfair or prejudiced treatment of individuals or groups based on characteristics such as race, gender, age, or sexual orientation.

Neutral Stimulus

A stimulus that initially does not elicit any intrinsic response until it is associated with an unconditioned stimulus in classical conditioning.

Conditioned Stimulus

A conditioned stimulus is a previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.