The Advertisements Which Use the AFLAC Duck or Tony the Tiger

question 30

Multiple Choice

The advertisements which use the AFLAC duck or Tony the Tiger are using the message execution style of ________.

• A) lifestyle
• B) technical expertise
• C) testimonial evidence
• D) slice of life
• E) personality symbols

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Definitions:

Lewis Structure

A diagrammatic method for representing the valence electrons of atoms within a molecule, indicating bonds between them.

Ozone

A molecule made of three oxygen atoms, O3, forming a layer in the Earth's stratosphere that protects life by absorbing most of the sun's harmful ultraviolet radiation.

Resonance Structures

Representations of a molecule showing different configurations of electron pairs, to depict delocalization of electrons within the molecule.

Nitrite Ion

A polyatomic ion with the molecular formula NO2-, derived from nitrous acid.