Which of the Following Promotion Tools Involves Building Up a Positive

question 162

Multiple Choice

Which of the following promotion tools involves building up a positive corporate image and handling unfavorable stories and events?

• A) sales promotion
• B) personal selling
• C) direct marketing
• D) public relations
• E) advertising

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Definitions:

Xiphoid Process

A small cartilaginous extension of the lower part of the sternum which is usually ossified in the adult human.

Costal Cartilage

The bars of hyaline cartilage that connect the ends of the ribs to the sternum, contributing to the elasticity and expansion capacity of the rib cage.

Manubrium

The broad, upper part of the sternum (breastbone) with which the clavicles (collarbones) and the first ribs articulate.

Frontal Lobotomies

Surgical procedures that involve cutting connections in the brain's frontal lobe, historically used to treat mental illness.