An Appeal Which Attempts to Stir Up Either Negative or Positive

question 42

Multiple Choice

An appeal which attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal.

• A) rational
• B) structural
• C) emotional
• D) moral
• E) standard

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Definitions:

Manipulation

The act of controlling or influencing someone or something in a clever or unscrupulous way.

Expertise

Refers to specialized knowledge or skills in a particular field or area of study.

Charisma

A compelling attractiveness or charm that can inspire devotion in others.

Leadership Styles

Various approaches to directing and managing a team or organization, ranging from autocratic to democratic and transformational.