Any Paid Form of Nonpersonal Presentation and Promotion of Ideas

question 158

Multiple Choice

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________.

• A) sales promotion
• B) direct marketing
• C) advertising
• D) personal selling
• E) public relations

---

Definitions:

George Homans

An American sociologist known for his work in developing social exchange theory, which posits that the exchange of goods, services, and social values plays a key role in the formation of social relationships.

Success-Stimulus

The principle that success in a certain activity or field encourages continued action and effort in that or similar activities.

Preferences

Individual choices or inclinations towards certain options, actions, or outcomes, often studied in psychology and economics.

Availability of Resources

The extent to which necessary or desired materials, information, support, or capital is accessible for use or consumption.