Nonpersonal Communication Channels Include Major Media, ________, and Events

question 110

Multiple Choice

Nonpersonal communication channels include major media, ________, and events.

• A) sales calls
• B) buzz marketing
• C) atmospheres
• D) word-of-mouth influence
• E) phone calls

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Definitions:

Operational Plans

Detailed, short-term action plans that outline how goals or objectives will be achieved within a specific timeframe.

Strategic Management Process

A continuous practice that involves planning, monitoring, analyzing, and assessment of all that is necessary for an organization to meet its goals and objectives.

Corrective Action

Measures taken to rectify a fault or reduce the likelihood of its recurrence in the future. Often used in the context of quality management and compliance.

Strategic Competitive Advantage

A condition that differentiates a business from its competitors, allowing it to generate greater sales or margins and/or retain more customers.