________ Consists of Strong Short-Term Incentives That Invite and Reward

question 126

Multiple Choice

________ consists of strong short-term incentives that invite and reward quick responses from customers.

• A) Public relations
• B) Personal selling
• C) Advertising
• D) Sales promotion
• E) Direct marketing

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Definitions:

Proportional

Pertaining to a relationship where changes in one quantity result in proportional changes in another quantity.

Elasticity

A measure of how much the quantity demanded or supplied of a good or service changes in response to a change in its price.

Efficiency Loss

The loss of economic efficiency that can occur when the equilibrium for a good or a service is not achieved or is not achievable.

Demand and Supply

The fundamental concepts of economics that demonstrate how the quantity of goods or services demanded by consumers relates to the quantity supplied by producers at various prices.