Which of the Following Is Most Likely True of Marketing

question 132

Multiple Choice

Which of the following is most likely true of marketing channel decisions?

• A) They often involve long-term commitments to other firms.
• B) They have minimal influence on the prices of products offered to customers.
• C) They increase the amount of time a company spends connecting with customers.
• D) The increase the amount of effort a company puts in to distribute goods.
• E) They are easily altered, replaced, or discarded.

---

Definitions:

Break-even Point

The level of production or sales at which total costs equal total revenue, resulting in no net loss or gain.

Contribution Margin

This represents the amount of revenue left over after deducting variable costs, which can be used to cover fixed costs and contribute to profits.

Variable Costs

Costs that change in proportion to the level of activity of a business, such as material and labor costs.

Break-even Point

The point at which total revenues equal total costs, resulting in neither profit nor loss, indicating the minimum sales volume necessary to cover all costs.