Which of the Following Is True of Product Bundle Pricing

question 81

Multiple Choice

Which of the following is true of product bundle pricing?

• A) It promotes the sale of products that consumers might not otherwise buy.
• B) It is used to set prices across an entire product range based on customer evaluations.
• C) It forces customers to buy product parts that are only compatible with the main product.
• D) It results in companies making fewer-though more profitable-sales.
• E) It involves pricing the main product low and setting high markups on the supplies.

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