Which of the Following Is a Characteristic of Customer-Driven Marketing

question 98

Multiple Choice

Which of the following is a characteristic of customer-driven marketing?

• A) Companies understand customer needs even better than customers themselves do.
• B) Customers are unaware of their needs.
• C) Products are created that meet both existing and latent needs, now and in the future.
• D) Customers know what they want.
• E) Customers don't know what is possible.

---

Definitions:

Capital Flow

The movement of money for the purpose of investment, trade, or business production across international borders.

Industry's Short-run

A period in which at least one of a firm's inputs is fixed, limiting the firm's ability to adjust to changes in market demand.

General Equilibrium

A state in which all parts of the economy (supply, demand, prices) are in balance and all markets are at equilibrium.

Market Equilibrium

A situation in which market supply and demand balance each other, and as a result, prices become stable.