________ Segmentation Divides Buyers into Segments Based on Their Knowledge

question 138

Multiple Choice

________ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product.

• A) Behavioral
• B) Psychographic
• C) Age and life cycle
• D) Gender
• E) Geographic

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Definitions:

Trade Discount

A reduction in the listed price of goods or services offered by sellers to buyers as an incentive or for bulk purchases, not recorded separately in financial books.

Catalog List Price

The advertised price of a product or service in a catalog, before any discounts or promotions.

Cost of Inventory Sold

The total cost of goods sold during a specific period, including the cost of acquiring or manufacturing the goods.

Sales

The transactions involved in selling goods or services to customers, generating revenue for a business.