Geographic Segmentation Divides the Market into Segments Based on Variables

question 125

True/False

Geographic segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

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Definitions:

Money Supply

The cumulative total of monetary resources within an economy at a specific period.

Unemployment Rate

The rate of joblessness among individuals in the labor force who are actively seeking work.

OPEC

The Organization of the Petroleum Exporting Countries, a group of oil-producing nations that aims to manage the supply of oil to stabilize oil market prices and ensure efficient, economic and regular supply to consumers.

Oil Production

The process of extracting crude oil from the earth and preparing it for sale, including exploration, drilling, and refining.