Andrew Levitt Runs a Retail Store in Norristown

question 14

Multiple Choice

Andrew Levitt runs a retail store in Norristown. Andrew's store stocks cold weather products as Norristown mostly has sub-zero temperatures. Which of the following is evident here?

• A) local marketing
• B) concentrated marketing
• C) segmented marketing
• D) mass marketing
• E) direct marketing

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Definitions:

Strategies

Plans of action or policies designed to achieve a major or overall aim.

Critical Listening

The skill of listening with the intent to analyze and evaluate the content of the communication for decision making or problem-solving.

Benefits

Advantages or perks provided beyond wages or salary, such as health insurance, paid time off, or retirement plans, usually by an employer to employees.

Example

A representative form, part, or instance that serves to illustrate a principle, theme, or method.