________ Is the Process by Which Firms Interact One-To-One with Masses

question 21

Multiple Choice

________ is the process by which firms interact one-to-one with masses of customers to design products and services tailor-made to individual needs.

• A) Product diversification
• B) Micromarketing
• C) Mass customization
• D) Differentiated marketing
• E) Local marketing

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Definitions:

Generalizable

The extent to which findings from a study or research can be applied to larger populations or different contexts beyond the original subjects.

Internally Valid

The degree to which the results of an experiment can be attributed to the manipulation of the independent variable rather than other factors.

Laboratory Conditions

Refers to a controlled environment where experiments are conducted, allowing for precise manipulation and measurement of variables.

Reliable

Capable of being trusted to do or provide what is needed; dependable.