Examlex
What do marketers gain from gathering and analyzing information about customers and the needs and motivations of those customers?
Distribution
The process of making a product or service available for the consumer or business user that needs it.
Customer Servicing
The provision of services to customers before, during, and after a purchase to enhance their satisfaction and loyalty.
Finished Goods
These are products that have completed the manufacturing process and are ready for sale.
Customer Costs
Expenses that a customer incurs as a result of doing business with a company, including purchase price, maintenance, and operational costs.
Q8: Facebook and Second Life are both examples
Q21: How do socially responsible firms positively impact
Q23: What is the most important consumer buying
Q36: Perceived obsolescence involves continually changing consumer concepts
Q38: Compare and contrast the two common principles
Q53: Co-branding occurs when retailers and wholesalers create
Q64: In routine buying situations, which of the
Q109: When a company makes marketing decisions by
Q135: Netnography research involves observing consumers in a
Q135: Robert has taken up cycling as a