Which of the Following Statements Is True Regarding Competitive Marketing

question 97

Multiple Choice

Which of the following statements is true regarding competitive marketing intelligence?

• A) The advantage of using competitive marketing intelligence is negligible.
• B) The goal of competitive marketing intelligence is to improve recruiting efforts.
• C) Competitive marketing intelligence relies upon costly internal databases.
• D) Competitive marketing intelligence relies upon publicly available information.
• E) Companies using competitive marketing intelligence routinely ignore consumers' online chatter.

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Definitions:

Market Failure

A situation in which market forces, such as supply and demand, fail to allocate resources efficiently, often justifying government intervention.

Pareto Efficiency

A situation where resources are distributed in such a way that improving the condition of any one individual or meeting a preference more fully would result in detriment to at least one other individual or preference.

Socially Efficient

A situation where resources are allocated in the most effective manner, maximizing overall social welfare.

Overestimates

Assessments or calculations that exceed the actual value or amount of something.