The Most Common Form of Marketing Organization Is the ________

question 63

Multiple Choice

The most common form of marketing organization is the ________ organization. Under this organization, an operational specialist heads different marketing activities.

• A) geographic
• B) product management
• C) functional
• D) customer management
• E) market

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Definitions:

Dollar Gross Profit

The total monetary gain computed by subtracting the cost of goods sold from the sales revenue of a company.

Net Sales

Gross sales less sales returns and allowances less sales discounts.

Cost of Goods Sold

Expenses directly linked to the production of a company's merchandise for sale, including both materials and labor costs.

Departments

Distinct areas or divisions within an organization, each dedicated to a specific function or purpose.