Florian Fasteners Recently Introduced a New Line of Products

question 32

Multiple Choice

Florian Fasteners recently introduced a new line of products. In order to promote its product, it sent samples to the addresses of a few select customers. Which of the following types of marketing is evident from this example?

• A) direct-mail marketing
• B) telephone marketing
• C) direct-response TV marketing
• D) mobile marketing
• E) kiosk marketing

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Definitions:

Strategies

Planned methods or actions for achieving specific goals.

Encounter

Encounter typically refers to an unexpected or casual meeting between individuals or groups, often leading to a confrontation or negotiation.

Sensitive

Being easily affected by external forces or stimuli; often refers to issues or subjects requiring careful handling.

Deft Touch

A deft touch refers to the skillful and subtle handling of a situation, often implying a gentle or nuanced approach.