Which of the Following Is a Disadvantage of Using Blogs

question 43

Multiple Choice

Which of the following is a disadvantage of using blogs as a marketing tool?

• A) The blogosphere is cluttered and difficult to control.
• B) Advertising on a blog is typically expensive and time consuming.
• C) Using blogs as a marketing tool offers minimum reach to a target audience.
• D) Blogs, when used as a marketing tool, have a low rank in web directories and search engines.
• E) Blogs do not provide the kind of personalized approach that today's marketers are looking for.

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Definitions:

Product Line

A group of related products marketed by the same company that function in a similar manner, are sold to the same customer groups, and marketed through the same types of outlets.

Marketing Concept

A business philosophy suggesting that to achieve organizational goals, a company must anticipate and satisfy customers' needs and wants better than its competitors.

Creating

The act or process of bringing something into existence or giving rise to something original.

Exchanging Offerings

The process of trading value between buyers and sellers, typically involving goods, services, or information.