Why Does Direct-Mail Marketing Most Likely Remain a Popular Promotional

question 131

Multiple Choice

Why does direct-mail marketing most likely remain a popular promotional tool for marketers?

• A) It does not disturb consumers enrolled in the Do Not Call Registry.
• B) It provides something tangible for people to keep.
• C) It builds long-term customer relationships.
• D) It involves very low marketing costs.
• E) It reaches the consumer very quickly.

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Definitions:

Developing World

A term used to describe countries that are in the process of industrialization and have lower levels of income and living standards compared to developed countries.

Sustainability

refers to practices and processes that meet current needs without compromising the ability of future generations to meet their own needs.

Environmental Justice

The equitable treatment and significant participation of individuals from all backgrounds, irrespective of their race, skin color, nationality, or economic status, in the creation, execution, and application of environmental regulations, laws, and policies.

Ecological Footprint

A measure of human demand on Earth's ecosystems, comparing human consumption of natural resources with the planet's ecological capacity to regenerate them.