Florian Fasteners Recently Introduced a New Line of Products

question 32

Multiple Choice

Florian Fasteners recently introduced a new line of products. In order to promote its product, it sent samples to the addresses of a few select customers. Which of the following types of marketing is evident from this example?

• A) direct-mail marketing
• B) telephone marketing
• C) direct-response TV marketing
• D) mobile marketing
• E) kiosk marketing

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Definitions:

Charles Beard

An influential American historian who proposed that the U.S. Constitution was a product of economically motivated interests.

Constitution

The system of fundamental principles or established precedents according to which a state or other organization is governed.

Economic Interests

The financial stakes or concerns in a policy, project, or action that motivates individuals, groups, or nations.

Popular Sovereignty

The idea that a state's power and governance are established and upheld with the approval of its citizens, via their chosen delegates.