To Measure the ________ Effects of an Ad After It

question 21

Multiple Choice

To measure the ________ effects of an ad after it has aired, the advertiser can evaluate how the ad affected consumer recall, product awareness, and preference.

• A) sales
• B) profit
• C) communication
• D) continuity
• E) associativity

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Definitions:

Count of Cash

The process of physically verifying the amount of cash on hand at a particular time.

Days' Sales Uncollected

A financial metric that estimates the average number of days a company takes to collect revenue after a sale has been made.

Liquidity of Receivables

The ease with which accounts receivable can be converted into cash, reflecting the company's efficiency in managing credit sales.

Accounts Receivable

Financial obligations that clients have towards a company for goods or services delivered but still awaiting payment.