Examlex
Why are people that are reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?
Conscious Awareness
A state in which one is mentally alert and fully aware of their thoughts, feelings, and surroundings.
Feature Integration Theory
A proposal that perception of familiar stimuli occurs in two stages. The first (automatic) stage involves the perception of object features. The second (attentional) stage involves the integration and unification of those features.
Unified Objects
A concept referring to the integration of various elements into a coherent, singular entity in cognitive processing or computer science.
Serial Processing
A cognitive process in which the brain processes information sequentially, one item at a time.
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