One of the Functions Performed by a PR Department Is

question 76

Multiple Choice

One of the functions performed by a PR department is ________, which involves working with donors or members of nonprofit organizations to gain financial or volunteer support.

• A) direct marketing
• B) press relations management
• C) investor relations management
• D) development
• E) lobbying

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Definitions:

Secondary Reinforcer

A stimulus that becomes reinforcing through its association with a primary reinforcer, not through its own inherent value.

Secondary Reinforcer

A stimulus that gains reinforcing qualities through being linked with a primary reinforcer.

Positive Reinforcer

A stimulant that, when presented after a behavior, increases the likelihood of that behavior occurring again.

Positive Reinforcement

Positive Reinforcement is a behavioral principle where the introduction of a pleasant stimulus following a desired behavior increases the likelihood of that behavior being repeated.