Which of the Following Best Explains Why Public Relations Is

question 84

Multiple Choice

Which of the following best explains why public relations is often overlooked as a tool for supporting product marketing objectives?

• A) Public relations departments are typically large divisions within corporations.
• B) The time and costs associated with public relations prohibit its extensive use.
• C) Public relations specialists lack the skills necessary to work with marketing experts.
• D) Many public relations professionals see their jobs as communicating, not brand building.
• E) The public relations department handles stockholders and legislators but not employees.

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Definitions:

pKa

A quantitative measure of the strength of an acid in solution, defined as the negative logarithm of its acid dissociation constant.

Oxalic Acid

A dicarboxylic acid with the formula \(C_2H_2O_4\), known for its role in plant metabolism and as a cleaning agent.

Glutaric Acid

A dicarboxylic acid with the formula C5H8O4, characterized by five carbon atoms and two carboxylic acid groups, used in the manufacture of polymers and polyesters.

Benzoic Acid

A simple aromatic carboxylic acid, used in the manufacture of various cosmetics, dyes, plastics, and as a preservative.