Which of the Following Promotion Categories Is Most Likely to Use

question 56

Multiple Choice

Which of the following promotion categories is most likely to use the promotion tools of press releases, sponsorships, events, and Web pages?

• A) sales promotion
• B) direct marketing
• C) advertising
• D) public relations
• E) horizontal diversification

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Definitions:

Inhibitory Postsynaptic Potential

A decrease in the potential of the postsynaptic neuronal membrane, making it less likely to generate an action potential.

Resting Potential

Resting potential refers to the electric potential difference across the neuronal membrane when the neuron is not actively sending a signal.

Absolute Refractory Period

The period immediately following the firing of a nerve fiber when it cannot be stimulated to fire again, no matter how strong the incoming signal.

Action Potential

A momentary change in electrical potential on the surface of a neuron that occurs when it is stimulated and is capable of transmitting a signal along the neuron.