Shifting Away from Mass Marketing, Marketers Are Developing ________ Which

question 59

Multiple Choice

Shifting away from mass marketing, marketers are developing ________ which are designed to build closer relationships with customers in more narrowly defined micromarkets.

• A) focused marketing programs
• B) horizontal diversification programs
• C) backward integration strategies
• D) new pull strategies
• E) new push strategies

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Definitions:

Boarding School

An educational institution where students live on the premises while being given formal instruction.

Civilize

To bring a society to a stage of social, cultural, and moral development considered to be more advanced, often used historically in a context of colonialism and imperialism.

Equal Rights

The principle or aim of ensuring all individuals are granted the same freedoms and legal protections, regardless of gender, race, or other characteristics.

Unsuccessful Effort

An attempt or endeavor that fails to achieve its intended outcome or goal.