Which of the Following Promotional Tools Is the Most Effective

question 160

Multiple Choice

Which of the following promotional tools is the most effective in building up buyers' preferences, convictions, and actions?

• A) mass-market advertising
• B) sales promotion
• C) segmented advertising
• D) personal selling
• E) public relations

---

Definitions:

Equal Credit Opportunity Act

A U.S. federal law that prohibits discrimination in granting credit to consumers based on race, color, religion, national origin, sex, marital status, age, or because they receive public assistance.

Creditors

Individuals or institutions that lend money or extend credit and are owed money by debtors.

Credit Request

An application for borrowing money or obtaining goods or services with the promise to pay back at a later time.

Notification Days

The specified period within certain agreements or regulations where parties are required to notify others about certain conditions, changes, or events within a set timeframe.