________ Are Consumer Products and Services That Customers Usually Buy

question 42

Multiple Choice

________ are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.

• A) Unsought products
• B) Capital items
• C) Shopping products
• D) Convenience products
• E) Supplies and repair services

---

Definitions:

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.

Primacy Effect

A cognitive bias that results in a person recalling or valuing the first pieces of information encountered more than information presented later.

Social Psychology

The scientific study of how individuals think, feel, and behave in social contexts and how they are influenced by others.

Interpersonal

Relating to interactions and relationships between people.