Features Are a Competitive Tool for Differentiating a Company's Product

question 155

Multiple Choice

Features are a competitive tool for differentiating a company's product from competitors' products. Which question are companies LEAST likely to ask in a survey of buyers regarding product features?

• A) Which features could we add to improve the product?
• B) Which specific features of the product do you like most?
• C) How much would (a certain new feature) be worth to you?
• D) Which features of the product do you like the least?
• E) How do you like the product?

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Definitions:

Speculative Derivatives

Financial instruments used to speculate on the future movements of asset prices, without intention of holding the underlying assets.

Net Income

The total amount of profit earned by a company after all expenses and taxes have been subtracted from revenue.

Forward Contract

A non-standardized contract between two parties to buy or sell an asset at a specified future time at a price agreed upon today.