Which of the Following Is True About the Concentrated Marketing

question 98

Multiple Choice

Which of the following is true about the concentrated marketing strategy?

• A) Companies that rely on a few segments for all of their business will suffer if a segment turns sour.
• B) Concentrated marketing is not profitable for most firms.
• C) Niche marketing involves few risks for most firms.
• D) Concentrated marketing involves going after a small share of a large market.
• E) The Internet has limited the use and benefits of niche marketing.

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Definitions:

Economic Profit

The offset between total financial inflow and all encompassing outgoings, covering both specified and unspecified expenses.

Entry And Exit

Refers to the capability of businesses to freely enter into or exit from markets based on regulatory, economic, and market conditions, impacting competition and market dynamics.

Competitive Price-searcher

A market condition where businesses set their prices based on the competition, constantly seeking to offer the best value to attract customers.

Differentiated Product

A product that is distinct in some way from others in the same market, often used as a competitive advantage.