Product Quality Is Harder to Define and Judge Than Service

question 78

True/False

Product quality is harder to define and judge than service quality.

---

Definitions:

Value

The importance, worth, or usefulness of something to someone, often measured in terms of monetary, social, or strategic significance.

S.A.V.E. Framework

A marketing concept that focuses on Solution, Access, Value, and Education to better meet customer needs and differentiate from competition.

Marketing Mix

The combination of product, price, promotion, and placement of what a company is offering.

Designer Cookware

High-end kitchenware products that are not only functional but also have a distinctive style or design appeal.