________ Segmentation Divides Buyers into Different Segments Based on Social

question 80

Multiple Choice

________ segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics.

• A) Benefit
• B) Occasion
• C) Geographic
• D) Demographic
• E) Psychographic

---

Definitions:

Cost Of Goods Sold

The immediate expenses linked to the manufacturing of products a company sells.

Product Costs

The costs directly attributable to the manufacturing of a product, including direct labor, direct materials, and manufacturing overhead.

Period Costs

Expenses that are not tied directly to the production process and are instead recognized as expenses in the period in which they are incurred.

Direct Materials Cost

The expenditure on raw materials that are directly used in the manufacturing of a product.