A Product Position Is the Way a Product Is Defined

question 91

True/False

A product position is the way a product is defined by consumers on important attributes.

---

Definitions:

Adaptive

Pertaining to the process of adjustment or change in behavior or physiology that enhances an organism's ability to survive and reproduce in a particular environment.

Learned Helplessness

Learned Helplessness is a condition in which an individual develops a sense of powerlessness, arising from a persistent failure to succeed or escape from a stressful situation.

Passive Behaviour

Actions characterized by submission or a lack of response to situations, often leading to the neglect of one's own needs or rights.

Aversive Events

Negative experiences or stimuli that an individual seeks to avoid or escape from, often used in conditioning and behavioral therapies.