________ Requires Finding the Major Advantages People Look for in a Product

question 17

Multiple Choice

________ requires finding the major advantages people look for in a product class, the kinds of people who look for each positive aspect of a product, and the major brands that deliver it.

• A) Gender segmentation
• B) Psychographic segmentation
• C) Benefit segmentation
• D) Geographic segmentation
• E) Age and life-cycle segmentation

---

Definitions:

Cost Of Goods

The total direct costs attributable to the production of the goods sold by a company.

Budgeted Sales

Projected or estimated sales for a future period, usually based on past sales data, market analysis, and growth projections.

Master Budget

A comprehensive financial plan for a company's future operations, including multiple subsidiary budgets.

Selling Expense

Expenses directly associated with the sale of a product or service, including advertising, sales commissions, and promotional materials.