Business Marketers Use Geographic, Demographic, Benefit, User Status, Usage Rate

question 8

Multiple Choice

Business marketers use geographic, demographic, benefit, user status, usage rate, and loyalty status to segment their markets. They also use ________, customer operating characteristics, purchasing approaches, and situational factors.

• A) weather patterns
• B) psychographics
• C) ethical traits
• D) budgets and financial status
• E) personal characteristics

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Definitions:

Establishing Goals

The process of defining clear, achievable objectives to guide personal or professional efforts.

Formal Group

A group structured with specific roles and objectives, often created within organizations to accomplish defined tasks.

Organizational Boundaries

The defined limits that separate an organization from its environment and delineate individual or team roles, responsibilities, and functions within it.

Unspoken Norms

Implicit rules and expectations that govern behavior within a society or group, often understood and followed without being formally communicated.